A NHL Hall of Famer, A former NHLPA Lawyer, A former QMJHL Player with a Law Degree, A former Player/Coach and Director of Hockey, a former NCAA Hockey Player and Elite Level Coach make up the Will Sports Group.
The Will Sports Group is the only agency in the industry that has an NHL Hall of Famer as a certified agent;
The Will Sports Group is the only agency in the industry with a certified agent who was a former NHLPA lawyer – who played an instrumental role in shaping three Collective Bargaining Agreements between the NHL and the NHLPA;
Co-Founders Ian Pulver and Igor Larionov have known each other for more than 25 years. Larionov came to the NHL in 1989 and Pulver started working as counsel to the National Hockey League Players’ Association in 1990. Their NHL careers paralleled each other with Larionov playing and Pulver advocating for the Players. In 2006, Pulver moved on from the NHLPA to become a NHLPA certified agent and established Pulver Sports Inc. Larionov’s playing career ended and he turned his attention to life after hockey where his love for the game led him to work for Players.
First and third overall pick in 2012 NHL draft
THOSE WHO LIVED IT, SHAPED IT.
THOSE THAT THINK THEY KNOW BUT HAVE NOT DONE SO, DO NOT TRULY KNOW.
DO YOU HAVE AN ACTION PLAN?
DO YOU UNDERSTAND THE PROCESS?
DO YOU HAVE THE WILL?
THE WILL SPORTS GROUP. KNOWING WHAT IT TAKES.